CHEF'S COLUMN                                         

March 2008

What’s in a Name?
Improving your image by the brands you serve

There are many ways to elevate the image of your operation, by elevating the different aspects of your guests’ experience. Your staff works hard in the kitchen to build your reputation with every delicious dish served. With LAND O LAKES® brand Tabletop products you can have another powerful asset working for you in the front of your establishment, at every table.

We offer a full-line of single-serve Tabletop products that welcome customers with a name they trust. The LAND O LAKES® brand is built on an 83-year heritage of offering premium dairy products. As a market leader, we have a 96% awareness rate among consumers, and a more favorable image than other Tabletop dairy brands1 – a valuable connection for your brand image. We are also one of the top brands of Tabletop AA Grade butter in restaurants.

Is this kind of consumer awareness important? Absolutely, especially when paired with consumer perceptions of LAND O LAKES quality. To our customers, the LAND O LAKES® brand means products that are real dairy, pure and fresh. Our “from the farm” image adds to this perception of authentic quality, while also creating an emotional tie to a wholesome way of life.

A strong brand not only helps consumers simplify the choices they make at the store; it also provides reassurance at the restaurant table. When your guests sit down and see the LAND O LAKES® brand, they’ll know you care enough to serve a brand they recognize as the best. You can trust Land O’Lakes to make a good impression with your customers, and to help you make a positive impression, every time.

1 Product Evaluations, Inc., Tabletop Attitude & Usage Study, May 2002